/ Pitchfork Music Festival /
Pitchfork Music Festival is held annually in Chicago, IL and features upcoming bands & musicians. For this re-branding I created a hand lettered logo, custom bike rack to be implemented throughout the festival grounds {as bicycling is highly integrated into the culture of the festival}, a half-page magazine advertisement, & a custom cassette tape map/schedule. This cassette tape map/schedule is 3.5" x 2", and when folded out is 11" x 15". This fits perfectly in your wallet or pocket and has all of the information you need about the festival.
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